Types of Loyalty Programs

Some of the most common types of loyalty programs are

Appreciations

Giving customers more of a company's product/service.

Rewards

Giving customers rewards unrelated to a company's product/service

Partnership

Marketing to another company's database and allowing loyal customers to choose their rewards from either company.

Rebate

Giving customers money back when they buy more.

Affinity

Building a lifetime value relationship with a customer based on mutual intrests and not on the use of rewards.

Coalition

Teaming up with different companies to share customer data to jointly target a customer demographic.